Online auction and shopping platform Whatnot has picked up a $225 million funding round.
The company, which was founded in 2019, offers live shopping via its app and online. Whatnot says over two sports cards are sold every second, with more than half of its sellers new to the platform this year.
The $225 million in Series F funding weas led by DST Global and CapitalG. New investors Sequoia Capital and Alkeon Capital joined the round, alongside returning investors Greycroft, Andreessen Horowitz (a16z), avra, and BOND.
This new financing values Whatnot at $11.5 billion, more than double its valuation at the start of 2025. Whatnot’s gross merchandise value (GMV) for 2025 has already surpassed $6 billion, more than twice its total for all of 2024.
“The conversation around live shopping has changed. We’re no longer asking if it will catch on. Whatnot is proving that live shopping is retail’s new normal,” remarked Grant LaFontaine, co-founder and CEO of Whatnot. “This funding represents both investor conviction and consumer confidence in our vision for the future of live commerce. With this capital, we will create more opportunities to help sellers build profitable businesses from their passions to delight buyers around the globe.”
Whatnot says it will use the funding “to continue to make strategic investments in its platform.”
The company has raised approximately $968 million since its founding in 2019.
