As we head toward the final quarter of 2023, it’s worth noting that one of the most ambitious sports trading card promotions had just come to an end 60 years ago. Post Cereal’s decision to use baseball cards—and at least for one year, football cards--to hook kids on the brand had turned into a three-year campaign that wrapped up in the summer of ‘63. It … [Read more...] about Newspapers Reveal Extent of Massive 1960s Post Cereal/Jell-O Sports Card Promotion
Popular Stories
Prime Numbers: Interest in Deion Sanders Rookie Cards Rising With Coaching Profile
Deion "Prime Time" Sanders is currently in his second prime as a hot ticket in the sports card world. A popular star in the late 1980s and early 90s as a dual-sport star, he's now the hottest football coach in the country. A 2-0 start at the University of Colorado with his confident nature in tow, Sanders is making headlines once again. The Hall of Fame football player who … [Read more...] about Prime Numbers: Interest in Deion Sanders Rookie Cards Rising With Coaching Profile
Panini Sues After WWE Moves to Terminate Card License
Panini America has filed a federal lawsuit, hoping to block World Wrestling Entertainment, Inc. (WWE) from terminating its trading card deal more than two years ahead of schedule. Late last month, Panini says it received a letter from WWE, indicating the pro wrestling behemoth was ending its deal with the Texas based card maker over a breach of contract. In court papers … [Read more...] about Panini Sues After WWE Moves to Terminate Card License
1992 Topps Football Brought Quantity Over Quality with One of Deepest Sets to Date
Collectors yearning for a comprehensive football set certainly got their wish in the midst of the junk wax era. The 1992 Topps Football set is a monstrosity, totaling 759 cards over three separate series. Cards numbered 1 through 330 constitute Series 1. Series 2 features a second round of 330 cards numbered 331 through 660. The high number series (Series 3) rounds … [Read more...] about 1992 Topps Football Brought Quantity Over Quality with One of Deepest Sets to Date
Chicago to Host 2026 National Sports Collectors Convention
After a one-year stop in Cleveland, it'll be back-to-back Chicago visits for the National Sports Collectors Convention. Show promoters announced Monday that dealers have voted to award the 2026 event to the Donald E. Stephens Convention Center in Rosemont, IL, the same site of the 2023 and '25 shows. Between 2011 and 2026, the National will have been held in Rosemont … [Read more...] about Chicago to Host 2026 National Sports Collectors Convention
Collector’s TLC Brightens Grave of Hobby Icon Jefferson Burdick
John Newman lives about 14 miles south of the final resting place of one of the most important figures in the history of baseball cards. A longtime teacher, coach, collector and host of the Sports Card Nation podcast, Newman arrived at Hillside Memorial Cemetery in Central Square, NY on Saturday to visit the grave of Jefferson Burdick. Over the years, other … [Read more...] about Collector’s TLC Brightens Grave of Hobby Icon Jefferson Burdick
Remembering the Kid: 8 Great Cards of Gary Carter
Gary Carter will always be the Kid. His broad smile and enthusiasm for the game, plus his Hall of Fame career, made him a fan favorite. Carter was drafted by the Montreal Expos in the third round of the 1972 MLB June Amateur Draft, straight out of Sunny Hills High School in Fullerton, California. He made his major league debut on Sept. 16, 1974, going 0-for-4 against a … [Read more...] about Remembering the Kid: 8 Great Cards of Gary Carter
1910 American Caramel Honus Wagner a True Hobby Rarity
The T206 Honus Wagner may be the ‘holy grail’ for card collectors but there are numerous Wagner cards that are far rarer. Case in point: the E125 1910 American Caramel die-cuts. One of only six graded Wagner cards showing the Flying Dutchman in a batting pose is among thousands of cards being offered in the Heritage Auctions Fall Sports Catalog Auction. Measuring … [Read more...] about 1910 American Caramel Honus Wagner a True Hobby Rarity
Card Back Q&A: Why Bubby Brister Quit Baseball, Origins of His Toughness, Backing Up Elway
He's best known as a quarterback but Walter "Bubby" Brister was good enough to attract the attention of Major League Baseball scouts as a Louisiana high schooler more than 40 years ago. He was drafted by the Detroit Tigers and played in the minors for a short time before focusing on football. The hard nosed Brister wound up being selected by the same franchise that took … [Read more...] about Card Back Q&A: Why Bubby Brister Quit Baseball, Origins of His Toughness, Backing Up Elway
Fanatics Argues Panini’s Antitrust Case Should Be Dismissed
Attorneys for Fanatics have asked a judge to dismiss its antitrust case against the company over Fanatics’ push to move deeper into the sports trading card space ahead of its upcoming control of the NFL and NBA card markets. The company filed the motion in a Tampa, FL U.S. District Court, saying Panini hasn’t met the standards that would define antitrust actions. “Panini … [Read more...] about Fanatics Argues Panini’s Antitrust Case Should Be Dismissed