A few days ahead of its first event of 2025, Robert Edward Auctions is unveiling a new bidding platform and a new look.
The New Jersey-based company is making the changes ahead of its January Encore Auction, which will be run under the new REA brand.
The company says the upgraded website and other changes are aimed at “a more user-friendly and immersive experience for all bidders and consignors.”
In the last four years, REA has increased the number of auctions it runs each year from three to 11. It acquired Huggins & Scott Auctions in 2023 and still runs sales under that brand.
The company says it has tripled the size of its workforce to handle the volume of material it now sells.
It’ll no longer refer to itself as “Robert Edward Auction”–just REA, with a blue and gold logo.
The company says the new logo and brand identity reflects “a commitment to its roots while establishing a smooth glidepath for continued growth and expansion,” according to a news release.
REA’s roots are in rare and vintage baseball cards and memorabilia and that isn’t changing but they’re now highlighting their efforts in and around other sports—both vintage and modern—as well as other collectible sectors.
“This is a very exciting time for REA as we take the next major step in our company’s history,” stated REA President Brian Dwyer. “REA has built a sterling reputation through our record-setting results and the deep level of trust the hobby community has placed in us for more than three decades.”
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The highest selling sports sales on eBay so far in 2025? It’s probably not much of a surprise that LeBron James and Patrick Mahomes are leading the way.
A 2003 Topps Chrome James Refractor graded PSA 10 sold for $28,999 last week in a fixed price sale through the PSA consignment platform.
One of the 15 copies of Panini’s 2017 Flawless Sapphire rookie autographs found a buyer at $34,999 while a Spectra Gold 1/1 Mahomes auto netted $25,000.
The top selling vintage card in the early moments of the new year was a fully graded 1958 Topps Baseball set that was purchased for $24,500.
A 1954 Wilson Franks Ted Williams graded PSA 5 sold for $23,500.
All five sales took place on Jan. 2.
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One of college football’s biggest awards not named the Heisman Trophy is being sold in a local auction.
Ron Dayne’s 1999 Doak Walker Award, given to the nation’s best running back, is at All American Sales & Auctions out of Jefferson, WI. The company indicates the trophy was originally purchased “in a charity auction.”
Dayne won the Walker—and the Heisman—at Wisconsin when he rushed 337 times for 2,034 yards in his senior season.
