OYO Sportstoys will become the first company to provide officially licensed minifigures that feature the likeness and logos of all 30 Major League Baseball teams and their players.
Based in Acton, Mass., OYO will produce the building toys under new licensing agreements with MLB and the MLB Players Association.
OYOs are custom baseball minifigures designed with eyes, ears, nose, mouth, and other facial characteristics that best represent their real life counterparts. Each player comes with his own unique DNA number, as well as rotating arms, bending knees, and the ability to hold a bat, glove and ball. OYOs, which are compatible with toy building blocks like LEGO and Best Lock, come with stands that let you position and pose the minifigures for display on a flat surface. Every OYO comes with a special package to allow for display.
The retail price is $12.99.
“This style of building toy is one of the fastest growing collectibles in the entertainment industry and we are excited to introduce them to fans of Major League Baseball,” said Tom Skripps, president of OYO Sportstoys.
The Generation One 2012 collection features players from all 30 MLB clubs, including stars such as Yankees shortstop Derek Jeter, Twins catcher Joe Mauer, Angels first baseman Albert Pujols, Detroit first baseman Prince Fielder, Phillies pitcher Roy Halladay and Red Sox outfielder Jacoby Ellsbury.