The Super Bowl commercial was enough of a hit that Leon Sandcastle is getting his own rookie card.
Panini America announced Wednesday that it will produce football cards featuring Deion Sanders’ alter ego made famous by the NFL Network TV ad for this year’s pre-draft coverage.
“Leon Sandcastle” will appear in Panini’s first two 2013 trading card sets – Score and Prestige. Just as it played out in the ad, Sandcastle will appear as a member of the Kansas City Chiefs as the top pick and will join other members of the 2013 NFL Rookie Draft Class.
The ad showed Sanders donning a disguise and making up a name to come out of retirement as an ‘under the radar’ rookie who turns the NFL on his ear through his performance at the NFL combine.
Sandcastle’s first cards will appear exclusively in retail packs of 2013 Score Football, which releases in late May and retails for $1.99 per pack. Panini is throwing a bit of a birthday party for the Score brand which will celebrate its 25th anniversary. Score football will feature rookie cards on the iconic 1989 Score design, including Sandcastle’s. Panini America also will include autographed Leon Sandcastle Rookie Cards in the late-June release of 2013 Prestige Football as a hobby exclusive, although it hasn’t been announced whether the signatures will be those of Sanders/Sandcastle or a random Panini employee.
“Leon Sandcastle’s larger-than-life persona took the NFL world by storm earlier this year and his presence in our first two products of 2013 season is a direct result of that,” said Panini America CEO Mark Warsop. “We had fans and collectors from all over asking us to make Sandcastle Rookie Cards a reality. Now that we’ve done that, we’re confident that his first trading cards will deliver a definite fun factor along with other 2013 NFL Rookies.”