Western Hockey League teams will suit up in Don Cherry-inspired uniforms during a game this year with the wildly colorful game-worn jerseys sold at auction to benefit the Kidney Foundation of Canada.
A legendary figure in hockey and long-time commentator, Cherry is known for his outspoken nature and colorful attire worn during TV broadcasts.
It’s all part of a season-long promotion across the WHL’s Canadian markets. From January through March 2019, 17 clubs will play host to themed games, complete with a variety of promotions for fans in attendance. A total of 1,000 limited second edition Don Cherry bobbleheads will be distributed.
A similar promotion last year raised $265,500, representing the largest public awareness and fundraising campaign in the history of the Kidney Foundation of Canada. Cherry’s son Tim received a kidney transplant from his sister Cindy, so the cause is close to his heart.
“We’re super stoked to be partnering with Don Cherry again this year for this fantastic night of hockey fun and fundraising for the terrific cause,” said Elaine Langhout of RE/MAX of Western Canada.
This year, players will sport uniforms emblazoned with nicknames as opposed to traditional surnames across their shoulders. Fans will have the opportunity to bid on the limited-edition jerseys, with 100 per cent of the proceeds going to local chapters of the Kidney Foundation of Canada. In addition to game-worn uniforms, fans will have the chance to bid on one Don Cherry-autographed jersey in each participating WHL market.
The promotional night schedule:
- Saturday, January 19 – Edmonton Oil Kings
- Friday, January 25 – Red Deer Rebels
- Friday, February 1 – Kamloops Blazers, Moose Jaw Warriors
- Saturday, February 2 – Prince Albert Raiders
- Friday, February 15 – Regina Pats, Vancouver Giants
- Saturday, February 16 – Brandon Wheat Kings
- Friday, February 22 – Lethbridge Hurricanes, Swift Current Broncos
- Friday, March 1 – Kootenay ICE
- Saturday, March 2 – Victoria Royals
- Sunday, March 3 – Calgary Hitmen
- Friday, March 8 – Prince George Cougars
- Saturday, March 9 – Kelowna Rockets, Medicine Hat Tigers, Saskatoon Blades