by Keith Neuhart
The big league season is fast approaching, and collectors have started to begin moving their money into baseball cards. I always have success selling the mid to high end baseball products. Issues such as Topps, Heritage, and Gypsy Queen eventually sell out, but it takes me longer to sell. It seems as though the buyers in my shop would rather buy a product with three or four hits versus buying a box of Topps or Heritage to work on sets.
In my opinion, this is a beautiful product. I sold out my first allocation within an hour, and have recently restocked. I like the colors and the hits that have been produced. It is nice to see a product in which you can hit a Matt Moore autograph in the same box as a Lou Gehrig bat card.
A beautiful 1/1 Cal Ripken Jr. was pulled and it really had a nice presentation with a huge autograph, great color, and a nice photo. These types of hits are what collectors expect out of a box that retails in the $300 range. Even the base cards in this product sell very well, so it is always a plus where you can sell every single card that you get in the box.
We seem to be the only card shop in the U.S. that does not do well with this product. There are a few collectors who buy these to put sets together, and we get a few curious folks who buy a pack or two, but this is not a good seller for us.
I understand the concept and the price point is nice, but for some reason we do not sell much Heritage at all. I will remember that for next year’s order, for sure.
Keith Neuhart of Neuhart Cards in Delaware, Ohio helps us take the pulse of the hobby each week. He’ll tell us what’s hot and what’s heating up in the retail world of sports cards and sports memorabilia along with a few other nuggets from the day-to-day business of running a sports card store. Keith traded in his stockbroker uniform after 16 years to follow his dream and open a sports card shop. He’s sold on eBay since shortly after the site launched in the 1990s. You can reach Keith through his website, NeuhartCards.com.