Upper Deck is allowing collectors to have a hand in choosing one of the most highly anticipated cards in the company’s flagship hockey brand. For the first time in history, fans can vote on the image that will be used on an Upper Deck Young Guns rookie card for one of the most highly touted prospects of all time, Connor McDavid.
The first pick in the 2015 NHL Draft made his long awaited league debut Thursday night with the Edmonton Oilers in front of photographers, including those in charge of capturing images that might be used on Upper Deck products this season.
Upper Deck is inviting fans to give their input on which one of those photos should be used for McDavid’s Young Guns rookie card through an online promotion. Fans can view photos from that game at http://upperdeckstore.com/collectconnor and cast a vote for their favorite image through Sunday, October 11. Upper Deck will reveal the winning image and post a sneak preview of the new Connor McDavid Young Guns rookie card on Thursday, October 22.
“We are excited to be able to bring fans into the creative process and give them the opportunity to make the final decision on such a significant card in the upcoming release of 2015-16 Upper Deck NHL Series One,” said Chris Carlin, Sr. Marketing & Social Media Manager at Upper Deck. “We are also encouraging fans to use the hashtag #CollectConnor to share their votes and comments on their favorite image.”
McDavid’s first licensed rookie card will be part of 2015-16 Upper Deck Series One Hockey, set to arrive in early November. Randomly inserted McDavid autograph cards will also be part of the checklist. In June, McDavid signed an exclusive autograph deal with Upper Deck.
The company is also producing a 25-card McDavid boxed set being pre-sold online for $19.95. One oversized card is included with each set and there’s also a chance of pulling one of 17 autographed cards. Sets will be distributed beginning December 9.