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You are here: Home / Sports Card News / Vintage Sports Card News / Vintage Pack Facts / Vintage Pack Facts: 1964 Topps Baseball

Vintage Pack Facts: 1964 Topps Baseball

July 2, 2019 By Rich Mueller

After “wood grain” borders in ’62 and splashes of color in ’63, Topps went back to a more traditional look for its 1964 baseball cards.  There was a new type of packaging, too.

This week’s edition of Vintage Pack Facts from Vintage Breaks examines the packs that came with something completely different on top.

  • Topps went from 576 cards to 587 for its 1964 set, one that boasted a simple design with the team name in large font at the top and the player’s name and position on the bottom.
  • A new innovation was the quiz question on the back that had kids rubbing the back of a white panel to get the answer. 
  • The set was released in seven series but other than a small premium for cards #523-587, there isn’t much difference in cost today from one series to another.
  • The era of penny packs was almost over but you could still find them in some places with a stick of gum and single card inside.  Traditional wax packs contained five cards and, usually, a metal “coin” inserted on top–one of 164 in the set.  The cost of a regular pack remained at a nickel.
  • But wait…what’s this?  Eagle-eyed kids who were in the right place at the right time found there were special cello packs with a red wrapper that had ten cards and two coins for a dime.  Topps wouldn’t regularly use specially marked cello packs all that often until several years later but ’64 was an exception.
  • There were also “tray packs” which held six nickel packs and were usually sold for a slight discount in some locations.  Topps utilized the tray pack and on off during the 1960s to the early 1980s.
1964 Topps tray pack sell sheet
1964 Topps baseball wax box
1964 Topps baseball box (coin ad variation)
1964 Toppa pack
1964 Topps baseball wrapper
1964 Topps penny wrapper
Penny wrapper with promotion of coin insert (posted by a member of the Collector’s Universe message boards)
1964 Topps baseball cards
1964 Topps salesman’s ad panel
1964 Topps vending box (Lelands.com)
1964 Topps cello pack
1964 Topps cello pack back
  • Wax wrapper variations included a plain version and another that included a promotional message for the coins.  had a variety of messages on the side panel including a “sea shell hobby kit” and an “exploding battleship.”
  • Vending boxes of 500 cards were produced.  A few survived over the years including a pair of sixth and seventh series examples that sold in a Lelands auction back in 2002 for $6,393 and $9,361, respectively.  Those prices would be dwarfed if offered today.

You can learn more about participating in vintage pack breaks—or just watch—by visiting VintageBreaks.com.

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About Rich Mueller

Rich is the editor and founder of Sports Collectors Daily. A broadcaster and writer for over 40 years and a collector for even longer than that, he's usually typing something somewhere. Type him back at [email protected].

Filed Under: Vintage Pack Facts, Vintage Sports Card News Tagged With: 1964 Topps baseball, Vintage Pack Facts

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