The days of "Psst…hey buddy..wanna buy a USC jersey?" are over. The Trojans are capitalizing on the game-used market craze by taking control of their equipment sales.
USC grads and fans like winning and usually have a lot of money. It’s a winning combination for the school, which now has a fresh source of income.
The LA Times reports, "USC, which plows the money back into the athletic department, already has pocketed $1,050 for a jersey worn by All-American receiver Mike Williams during its title-winning 2003 season and $1,150 for a jersey worn by former backup John David Booty, now the Trojans’ starting quarterback."
A Reggie Bush gamer is among several items currently up for bid.
The school doesn’t just handle uniforms, though. Last fall, the ball carried into the end zone by Leinart for the winning touchdown at Notre Dame was auctioned off by USC for $15,000.
The Irish? On board with Steiner sports and coming to a website near you.