Last month Upper Deck unveiled its “Volunteer Alliance” program that enables collectors to earn Upper Deck merchandise simply by helping the company promote the hobby.
Each month the company assigns members of the group a mission to accomplish and rewards individuals based on the quality of their efforts. Last month Upper Deck assigned members of the Volunteer Alliance to help promote their local hobby shops.
Members helped shops create Facebook pages for their businesses, recorded YouTube commercials for shops and even volunteered to help out in the stores. This month the mission is to share the fun of collecting with people who do not currently collect or who used to collect.
“Word-of-mouth advertising is the most powerful form of advertising in the world so it is pretty awesome to have a group of hundreds of brand advocates in our Volunteer Alliance sharing their love of the hobby with others,” said Upper Deck’s Sports Marketing & Social Media Manager Chris Carlin. “Some will donate cards to children’s hospitals or Boys and Girls clubs while others may create an online community mentoring new collectors. Members of the Upper Deck Volunteer Alliance are very creative, so we are interested to see what they come up with and we are prepared to reward them for how inspired they get.”
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