Upper Deck leans on its college licenses for the newest incarnation of its SPx football brand.
A 100-card regular set, the newest SPx delivery includes, for the first time ever, an all-collegiate look and feel with superstar veterans like Tom Brady (Michigan) and Brett Favre (Southern Mississippi) featured alongside upstart rookies including Colt McCoy (Texas), Sam Bradford (Oklahoma), Tim Tebow (Florida) and LeGarrette Blount (Oregon).
“Besides the rookie autographed memorabilia card that falls one per box, this year’s release also brings back the rare SPx Shadow Box inserts, some of which are autographed,” said brand manager Ben Miller. “And some other surprises that we think collectors will be very happy with.”
This year’s football campaign has already seen the emergence of top professional rookies like Tebow in Denver, McCoy in Cleveland and Bradford in St. Louis. Also included in SPx are newcomers like Dexter McCluster (Kansas City), Rob Gronkowski (New England), Ndamukong Suh (Detroit) Jimmy Clausen (Carolina) and Dez Bryant (Dallas). All have autographed rookie memorabilia cards in the set, all of which are numbered to 375 or less.
Up to three additional autograph or memorabilia cards will appear per every hobby box, on average, and will include rare patch cards numbered to 125 or less.
SPx Shadow Box cards are making an appearance, falling at a rate of one per case, on average. Hand-signed SPx Shadow Box cards spotlighting retired greats like Earl Campbell (Texas), Archie Manning (Ole Miss) and Barry Sanders (Oklahoma State) are randomly inserted along with newly emerging stars like CJ Spiller (Clemson), Jahvid Best (California) and Ryan Mathews (Fresno State).
The remaining autograph and memorabilia insert cards include the multi-tiered “Super Scripts” autograph cards include parallels (numbered to five) as well as dual, triple, quad, six- and eight-signature variations. The memorabilia cards include “Rookie Materials” cards (numbered to 299); “Winning Materials” cards (numbered to 50); “Fantastic Foursome” cards (numbered to 25); and “Winning Trio Patch Parallels” (numbered to 15).
Upper Deck’s 2010 SPx Football set holds four cards per pack and 18 packs per box with boxes selling for around $80-100 on eBay as of their release this week.