Canadian hobby shops are hiding prizes and giving away packs.
As the NHL’s exclusive manufacturer of hockey trading cards, Upper Deck has hidden 11 major memorabilia prizes at hobby shops throughout Canada as part of the company’s second “Holiday Hunt” program.
Held in conjunction with National Hockey Card Day, the effort is an all-out blitz by the NHL’s trading card licensee to promote the hobby in Canada and nearby U.S. cities.
Items up for grabs include hockey helmets signed by several top 2009 NHL rookies including John Tavares, Victor Hedman and Jonas Gustavsson; a game-issued Pascal LeClaire jersey; and plenty of 2009 NHL Draft autographed mini sticks and pucks individually signed by the likes of Matt Duchene, Evander Kane and other top freshmen.
Hockey fans can to tune in to Upper Deck’s Facebook page and Twitter account this weekend to see pictures of the inside of the participating hobby stores where the items have been hidden.
Deciphering where the store is located is just the first part of the hunt. In addition to the store’s image, Upper Deck will also post which pack of hockey cards collectors need to purchase in order to win the prize. You can take home one of the 11 hidden prizes if you are the first person in the correct store to purchase the proper Upper Deck pack and mention a key phrase.
Nearly 200 Canadian shops are participating in Saturday’s National Hockey Card Day in Canada. For a list of participating shops, click here.