Upper Deck is expanding its hockey card realm with a new multi-year deal that will bring cards to the Premier Hockey Federation beginning next year.
The PHF, formerly known as the National Women’s Hockey League, has six teams based in the US and Canada. The deal includes both physical and digital cards and makes Upper Deck the league’s exclusive licensed manufacturer. The first cards are set for release during the 2022-23 season.
“As professional women’s sports have grown across North America, so has the interest from collectors and fans for unique and authentic memorabilia,” said Upper Deck Sports Brand Manager Paul Zickler.
“This is a milestone license for the PHF and we’re extremely thrilled for our athletes, fans, and collectors of all ages” said PHF Commissioner Tyler Tumminia. “Trading cards are a staple in professional sports and Upper Deck is at the forefront in this space offering the highest quality traditional cards and most innovative digital collections. We’re grateful for their commitment to the PHF and the opportunity to grow the game and inspire the next generation in a brand new way.”
Upper Deck first produced women’s hockey cards as part of the company’s 1997-98 NHL Collector’s Choice Series, where Team Canada stars were featured as part of a National Heroes subset. Upper Deck has maintained NHL and NHLPA trading card licenses since the 1990-91 season and recently renewed its agreement.
The PHF’s 2021-22 season began November 6 and is scheduled to run through March. Teams are based in Boston, Buffalo, Toronto, Danbury, CT, Monmouth, NJ and Minneapolis.