Upper Deck’s multi-sport 2012 World of Sport trading card product has returned, arriving in stores last week and the company is hoping to drum up interest with the inclusion of its Evolution video trading cards including Michael Jordan.
Evolution made its debut last season in football about the same time Panini brought video to its products. Collector reaction was mixed but Upper Deck received a huge boost from mainstream media interest in what was seen as a revolutionary development in the card business.
The regular 400-card set features athletes like Nolan Ryan, Don Mattingly and Mike Schmidt from baseball; LeBron James, Michael Jordan and Jimmer Fredette from basketball; Bo Jackson, Drew Brees and Cam Newton from football; Sidney Crosby, Wayne Gretzky and Mario Lemieux from hockey as well as names from soccer, golf, horse racing, mixed martial arts, track & field, lacrosse, extreme sports, racing and even dog sledding.
Signature cards, apparel cards and ‘Shadowbox’ trading cards are among the inserts.
Other stars, including Chris Paul, also make their Evolution debut with 2012 World of Sport. The Jordan card is the first-ever video trading card of the college and NBA legend. It offers 60 seconds of highlight footage from Jordan’s days at North Carolina, courtesy of Upper Deck’s NCAA licensing deal.
The Evolution cards can be found 1:72 packs at hobby and 1:138 packs at retail. What few Jordan cards have been pulled thus far are selling in the $160-185 range on eBay. Jordan autographs from World of Sport are bringing $375-425.
Upper Deck previewed some of these cards recently with a YouTube video.
Upper Deck’s 2011 World of Sport is currently available in stores now and each hobby box includes 20 packs with six cards per pack. Collectors can find three autographs or apparel cards in each box on average. Boxes are selling online for $85-90. See everything listed so far on eBay.