Masters week is underway with a fresh Tiger Woods news conference set to kick things off.
Like it or not, Tiger will dominate coverage in Augusta. His first PGA Tour event since the infamous car wreck/personal train wreck gets underway on Thursday.
Golfsmith reported last week that its sales of Woods-related products have actually increased.
Over the past four months, several companies parted ways with the disgraced champion, but Upper Deck decided to stick with one of its main meal tickets, keeping its long partnership intact. In fact, the company will unveil some new Tiger autographed memorabilia this week.
CNBC’s Darren Rovell has the scoop on what Upper Deck is planning to offer.