The first of two yearly Toronto Sports Card Expo is stet for next weekend at the Toronto International Centre. For companies that make hockey cards, it’s a “must do” show. Upper Deck will once again utilize its NHL trading card license for several promotions during the event.
First up is the “Priority Signings” wrapper redemption program with a design that picks up where the fall set left off and an autograph checklist that the company calls “maybe the strongest in Upper Deck’s history at the show”. Sidney Crosby, Alexander Ovechkin, Carey Price, Bobby Orr, Gordie Howe and Wayne Gretzky will be among those featured.
Collectors will need to open a box of a premium Upper Deck product to receive a free signature card at random from the set. Collectors can open one sealed box of either 2010-11 NHL SPx, NHL SP Authentic or NHL SP Game-Used products at the Upper Deck Booth and receive one Priority Signings card in exchange for their empty wrappers. There will be a limit of one redemption card per person, per day, while supplies last.
All card packs must be opened at the Upper Deck booth in front of a company representative. The cards are only available during the giveaway times posted and the promotion may end earlier in the event stock on these cards has been exhausted. This promotion is only available during the following show times:
Friday, April 29 – 5:00 to 7:00 p.m.
Saturday, April 30 – noon to 2:00 p.m.
Sunday, May 1 – 11:00 a.m. to 1:00 p.m.
Upper Deck will also be showing off Evolution, the first-ever, self-contained video trading card.
The company will host a meet-and-greet event on Saturday afternoon from 4:30 to 5:30 p.m. with Upper Deck’s NHL Product Manager, Grant Sandground. He’ll offer details on many of Upper Deck’s upcoming NHL releases and solicit feedback from the group.
“We cannot wait to get out to Toronto for this show,” said Chris Carlin, Upper Deck’s sports marketing & social media manager. “It is great to be able to reward our loyal fans with promotions like the Priority Signings wrapper redemption and the daily raffles. We will have a variety of other giveaways throughout the weekend so we encourage all sports fans in the area to stop by our booth.”