Upper Deck has announced the return of its Game Dated Moments set for the 2017-18 hockey season as part of their ePack program. Each week, top moments from that week’s slate of games will be selected to create a physical card that will first be delivered to collectors digitally. Game Dated Moments will be sold in a one card per pack format with a price of $3.99. The packs will be made available for sale for one week, which could result in rarities. UD estimates it will take 3-4 weeks for purchasers to receive their physical card.
Game Dated Moments first debuted in UD products more than 20 years ago and joins the growing trend of digital cards that celebrate memorable events — sometimes within mere hours — when interest and demand is most high. Collectors who once had to wait until next year’s releases to commemorate milestones and great plays are now accustomed to next day purchases thanks to products like Topps Now and Panini Blitz. These cards have been particularly popular with young collectors who grew up with technology and are used to immediate content.
Upper Deck is encouraging fans to chime in on what plays are included each week by tweeting @UpperDeckHockey using #PickTheMoment. Some of the expected content should include great goalie saves, game winning shots, record breakers, career milestones, and rookie achievements.
“Game Dated Moments is truly a set made for the fans, with input directly from the fans,” said Jason Masherah, Upper Deck President. “Having fans share what moments from that week’s NHL action are most important to them and then quickly seeing that moment commemorated on a card will make this set an exciting new part of the season.”
Each Friday at noon EST (9 am PST) the one card pack will be made available for purchase on the ePack website for immediate digital delivery. The packs will remain on sale for one week before the next week’s pack goes online. Collectors will be able to purchase each one of that week’s Game Dated Moments by adding a single hockey card product to their online shopping cart.
After an approximate 3-4 weeks collectors will be notified via email that their cards are ready for physical delivery. UD promises the cards will be manufactured to the same standards as their traditional trading card releases. UD has also partnered with Check Out My Cards (COMC) to allow cards to be shipped directly to COMC for sale at an additional fee.
The first packs of 2017-18 UD Game Dated Moments hockey will go on sale on October 13.