Both Panini and Upper Deck will release their video trading card products in the coming months. While the collector jury is still out on the product since they have yet to enter the marketplace, the idea is at least generating a little media buzz for one of them.
Upper Deck’s Evolution product will hit the market next month. They’ve gotten a little tech blog attention and also some mainstream media stories, including one from KFMB, the CBS affiliate, which offered three minutes on its morning show. The story is actually the first time collectors have been able to see the product in action.
Upper Deck’s deal with the Collegiate Licensing Company may not be as nice as having an official NFL license, but from a video standpoint, it’s not bad. The NCAA has a mammoth historic archive of game video that’s perfect for what the company is trying to do with its new product.
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