Upper Deck hopes to boost hobby store traffic and sales of hockey cards through its in-store card giveaway promotion.
Upper Deck’s Biography of a Season program has returned for the 2008-09 NHL season. Each week collectors can visit Upper Deck Diamond Dealer locations to receive the latest addition to the set with purchase of Upper Deck NHL cards. There will be a new card available each week throughout the course of the season and there will be thirty total cards in the set upon completion.
The content for Upper Deck’s Biography of a Season set will be determined throughout the course of the season based on what is happening in the NHL. The set begins with some moments from last season with Alexander Ovechkin breaking the NHL single season record for goals by a Left Wing, Detroit winning the Stanley Cup and then on to Steven Stamkos becoming the first pick selected in the 2008 NHL draft. As new events happen in the NHL, collectors can capture those moments with the Biography of a Season set.
“The Biography of a Season program is a great way for us to help drive hockey fans to hobby shops that carry Upper Deck products,” said Chris Carlin, Upper Deck hobby marketing manager. “After debuting some of these cards at the NHL Fall Expo in Toronto recently, collectors seemed very excited to find the set was returning this year. The last time we ran this promotion, cards were only available in key NHL markets, but given the increased demand for NHL trading cards, we will run this program through all of our Upper Deck Diamond Dealers in the U.S. and Canada.”
In December collectors can find four new cards with early season moments like the NHL Opening Games in Prague and Stockholm, the Montreal Canadiens 100th Season Home Opener and rookie sensation Fabian Brunnstrom recording a Hat Trick in his NHL debut. To find more information on the new Upper Deck “Biography of a Season” set and for a listing of stores who will carry the cards, click here.
To shop for Upper Deck hockey cards, click here.