Upper Deck’s new NFL ‘Own the Rookies’ Wrapper Redemption Program Kicks Off in Early February.
This year’s NFL rookie class has been anything but a bust. From New York Jets’ quarterback Mark Sanchez leading his team to the AFC Championship game next week to Jeremy Maclin’s breakout game in week five and the continued excellence of the Vikings’ Percy Harvin, a number of players have made an immediate impact.
Throughout the season Upper Deck has been selecting a rookie of the week on the company’s NFL website. Now they’re bringing the first ten rookies selected to collectors through a wrapper-redemption program beginning in early February. The cards will be available at “Diamond Dealer” hobby shops throughout the United States. Collectors can visit these locations to receive one of the limited rookie cards for free with the purchase of $10 or more of 2009 Upper Deck NFL packs.
Cards will ship out in two weeks to Upper Deck’s network of Diamond Dealers throughout the U.S. The content for Upper Deck’s “Own the Rookies” set is unique as the set spotlights the top rookie performance from the first 10 weeks of the NFL season.
“As rookies drive the NFL trading card business, we felt this would be a program football fans could appreciate,” explained Chris Carlin, sports marketing manager for Upper Deck. “This is a great way to help drive passionate football fans to hobby shops when there is a full slate of Upper Deck NFL product on shelves that fans can choose from.”
The 2009 Upper Deck NFL “Own the Rookies” cards are limited and only available while supplies last. For a list of Certified Diamond Dealers in your area, please click here.
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