The Rose Bowl is bare now, its sod stripped and ready for sale to fans who think they have everything.
The Yankee Stadium sod sale proved to be a hit. Now, another company is hoping college football’s national championship game can duplicate the concept.
Stadium Associates bought about 10,000 square feet of Rose Bowl turf, then began harvesting it this week. The playing field that hosted Alabama’s win over Texas is being cut up into small squares, freeze-dried and then (hopefully) sold to college football memorabilia collectors and Alabama fans who want a piece of history–even if it has a little dirt on it.
It’s turned into a good deal for the folks who run the Rose Bowl. They planned to turn it over to a golf course, but the living memorabilia idea was better all the way around.
Stadium Associates is fired up. They’re hoping to land an even bigger opportunity sometime in the next few days, according to an all encompassing story in the Pasadena Star-News.