Topps has signed Vladimir Guerrero Jr. to what the company is calling a “long term” partnership.
In addition to working with Topps on various marketing initiatives, the deal will include some “exclusive” trading cards according to Topps. Guerrero will turn over a variety of game used items such as helmets, elbow/shin guards, batting gloves, bats, jerseys, hats, and socks to be cut up and included in future trading card products.
The Toronto Blue Jays star will also will be featured across Topps’ digital products and he will frequently appear in Topps video content and social media. The deal appears to align with one of the steps Topps’ new ownership group at Fanatics is taking to utilize players and entertainment figures as part of its marketing and outreach.
“This new partnership with Vlad is an extension of our dynamic product portfolio, showcasing players’ talents and personalities in compelling and innovative ways,” stated David Leiner, Vice President and General Manager of Global Sports & Entertainment at Topps. “We’re excited to continue evolving with fans and collectors alike as we kick off a new chapter for our brands through upcoming collaborations with the biggest superstars in sports and entertainment.”
In 2019, Topps signed Guerrero to a multi-year autograph deal.
Guerrero Jr. finished second in American League MVP voting last year.