If you thought Topps Project 2020 was a one-and-done deal, think again. The company has a new twist in the works for this year, but the “artists recreating old cards” concept is returning within days.
They haven’t announced anything to the public yet but 2021 Topps Project 70 is definitely in the works. The company has given the go-ahead to let several of the artists selected for the online, on-demand series of baseball cards start promoting it.
We do know this much: Topps has hired a stable of “artists and creators” around the world to “revisit and reimagine 70 years of iconic baseball card designs.” That’s what a flyer shown off by several artists says, anyway.
Last year’s Project 2020 saw Topps pick 20 cards from its past and have 20 artists do their own versions, with a couple of them available each weekday from March through December. Project 70 will let the artists select the cards themselves. Their designs will then be offered online–along with a series of related products like wall art–presumably in much the same fashion. The cards will be available for 70 hours.
Among the artists who have announced their participation in Project 70 is Ben Baller, whose designs were the biggest sellers on the Project 2020 platform. He’ll kick off the project, designing the card #1 in the new series. Several other Project 2020 creators will return this year.
Among those new to the program are Snoop Dogg, Chuck Styles, Jonas Never and artist Lauren Taylor.
Thank you to @Topps and all that supported my art. I was rejected by every card company only 3 yrs ago so this is extra special.
— Lauren Taylor (@ltillustrations) January 21, 2021
It’s all a part of Topps’ 70th anniversary, which will include a variety of promotions and subsets throughout the 2021 season.
Project 2020 was a big success for Topps, which sold more than 2.4 million cards at $12.50 to $19.99 each, depending on the quantity purchased.