Topps is turning its Project 2020 cards into art you can hang on the wall.
With with more than 80% of its 400-card run issued since it began in March, the ambitious effort by 20 commissioned popular artists to re-imagine 20 familiar baseball cards from the past 70 years, moves to a new phase with the introduction of Fine Art Prints. Topps will issue one work from each artist each week as a framed, 16″x20″ piece, hand-signed by the artist, on sale for the week or while supplies last.
A general version, numbered to 99 (retailing at $399.99), and signed version, to 20 ($999.99), will be available for each card. One random general edition purchaser will receive a 1/1 gold framed print. The prints are available via a special section on the company’s website.
“While ‘Project 2020’ has been a huge success, we have had feedback from collectors that they see these cards as works of fine art,” said Jeff Heckman, Global Director of Ecommerce. “It’s a natural extension for ‘Project 2020,’ one that could have even wider appeal than the card series,” he added. “With more than 320 cards already created, the diversity of style and techniques that have been on full display in trading card size is even more pronounced in the larger versions.”
Topps has sold more than 2.25 million Project 2020 cards over the past eight months.
“It will be interesting to see which works are most popular as prints, compared with their success as cards,” added Heckman.
Project 2020 cards are issued daily on weekdays via Topps.com. The cards are only available for a 48-hour period from the time each is introduced.