Topps is planning a mobile app for its NOW platform as it prepares for a third season of on-demand baseball card production. The company has sold over one million NOW cards since the beginning of the 2016 season.
Jeff Heckman, Topps’ Director of New Product Development and eCommerce Marketplace, told the Huffington Post that they are looking at an app to “create a richer and more seamless vehicle for fans to interact and engage with Topps NOW.”
Heckman also said Topps is hoping to increase fan involvement with creation of the cards, which are produced on a daily basis as news and milestones warrant. The standard cards are priced at $9.99 but are cheaper in quantity. Topps prints only the number or cards ordered by fans and collectors. Autograph and relic versions, numbered in small quantities, are also available at higher prices at certain times.
Yankees rookie Aaron Judge was far and away the most popular Topps NOW order last year. After breaking the rookie home run record, Topps sold over 16,000 of the card that commemorated the milestone. Judge had four of the top five selling NOW cards in 2017 with Derek Jeter Day coming in at number 5.
Giancarlo Stanton got his first Yankees card Tuesday via the NOW program with an image from Monday’s news conference showing him in pinstripes. The card will be on sale through early Wednesday afternoon via this page.
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