Topps and card shop owners are hoping a new promotion will drive traffic now—and next month. The 2015 Topps Take it to the House campaign offers collectors a special pack down the road if they buy some of the company’s new football cards now.
Collectors who purchase at least $20 of 2015 Topps Football from a participating hobby shop between now 
and September 8 (download the list of stores below) will receive a redemption card good for a five-card NFL ‘Take it to the House’ pack, which can be redeemed September 9-20.
The checklist for the Take it to the House base set will have 100 cards of veterans, retired stars, and rookies, including Marcus Mariota, Leonard Williams and Amari Cooper.
Autographed cards will be inserted with at least 99 different subjects on the checklist. Those include current players (Andrew Luck Russell Wilson, Peyton Manning and Eddie Lacy among them), retired stars (Barry Sanders, Dan Marino and Brett Favre are in the mix) and rookies (Mariota, Jameis Winston and Melvin Gordon are three who have signed but lower round picks are also included).
2015 Topps Take it to the House checklist
2015 Topps Take it to the House Participating Stores List
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