Topps is expanding its print-to-order program across the Atlantic. The company has announced the launch of Premier League Topps Now, highlighting the major European pro soccer league’s top moments.
The Premier League Topps Now program will be joining MLB, MLS, AMC’s The Preacher, UFC and WWE series, and will highlight developments that occur during matches each week. For the first time, Topps Now cards will be available not only through the American Topps website at Topps.com, but also through the international ToppsDirect.com website.
Topps opened sales on Monday with four Premier League cards available for sale at $9.99 each (less in quantity).
“We are very excited to add the Premier League to the Topps Now portfolio,” said Jeff Heckman, Director, New Product Development and eCommerce Marketplace. “Opening Topps Now internationally with the inclusion of Topps Direct is the perfect expansion for the Premier League launch, and we are excited to bring fans from all over closer to the Premier League through this program.”
The Topps NOW program offers physical cards that are made available online the day after events happen. The ordering window lasts only 24 hours.