Buyers haven’t been shy about snapping up Cubs World Series championship card sets created by Topps. According to its website, Topps NOW recorded 6,636 15-card sets issued after the World Series concluded last week. Available for only five days, the sets chronicled the Cubs’ seven-game triumph over Cleveland and were priced at $49.99, $10 less in quantity. Sets with a random autographed card were also sold at $149.99 and over 2,581 of those were sold. That’s a solid, deep six-figure revenue boost from a product that essentially didn’t exist until this year.
Topps also sold over 20,000 total cards from a group of seven individual NOW cards depicting moments from the seventh and deciding game in Cleveland last Wednesday. Those cards were available for only 24 hours and priced at $9.99. That sales figure doesn’t include several higher priced relic and autograph cards that were offered in limited quantities.
The drought is over now, but for years Cubs fans mourned a September collapse that crushed their World Series dreams in 1969. Now, they can kill off those memories too. Topps’ latest Throwback Thursday set commemorates the team’s 2016 World Series title with a set of cards created in the design of the 1969 Topps World Series subset, right down to the black and white newspaper theme.
The cards, priced at $19.99, are available for a week on the company’s website, feature scenes from all four of the Cubs’ victories in the Series along with a championship celebration card.