Topps has now sold over one million baseball cards through its NOW program and one-tenth of them picture Aaron Judge.
The company has released the latest statistics for its online exclusive program, which offers cards commemorating MLB moments and milestones. The Topps NOW cards are available for only 24 hours exclusively on Topps.com and then never offered again. The on-demand program debuted at the beginning of the 2016 season. Base cards are sold for $9.99 (less in quantity) with serial-numbered relic and autograph cards often made available at higher prices and limited quantities.
“Topps NOW has been a truly innovative program that Topps was thrilled to bring to sports fans and collectors first,” said David Leiner, General Manager and Vice President of North American Sports & Entertainment at Topps. “The program resonated with baseball fans because it helped bring them closer to a sport they are truly passionate about. Whether it’s a walk-off win, an amazing home run-robbing catch or a great milestone, fans know they can count on Topps NOW to capture those moments almost immediately.”
While NOW cards have commemorated everything from Bartolo Colon’s unlikely home run to, Ichiro’s 3,000th MLB career hit and the World Series title run for the Chicago Cubs, Judge has been the unquestioned star of the program.
The card featuring Judge’s record-breaking 50th home run as a rookie sold 16,138 copies, which broke the Topps NOW single-card record by nearly 5,000 cards. In total, Judge’s cards have sold nearly 100,000 copies.
“Judge has really grabbed the attention of baseball fans everywhere,” Leiner said. “His Topps NOW cards have been some of the most popular in the program from his debut in 2016 to winning the 2017 Home Run Derby to breaking the rookie record.”
Topps NOW MLB cards will continue to be offered throughout the postseason on the company’s website.