Cal Ripken Jr. made the round of the TV morning shows in New York, helping Topps promote its Million Card Giveaway.
Packs started popping up a few weeks ago, but Topps officially launched its 2010 Series One baseball cards on Tuesday, no doubt hoping for a tie-in with pitchers and catchers reporting to spring training.
The company is focusing its efforts on the Million Card Giveaway and Cards Your Mother Threw Out promotions.
Topps is making available over one million original cards, including every Topps base card produced since 1952 such as rare rookie cards of Mickey Mantle, Jackie Robinson and Cal Ripken Jr., as part of the promotion.
Special code cards will be inserted in one out of every six packs of 2010 Topps Baseball Series One. Fans can then enter the code online and receive an original vintage Topps card.
The year-long program will also include 2010 Topps Baseball Series 2 and 2010 Topps Updates and Highlights and each code redeemed will allow that fan to vie for the opportunity to win a 1952 Mickey Mantle rookie card worth over $20,000.
While visiting with Fox News Tuesday, Ripken showed off (sort of) one of the 1952 Topps Mantle cards (graded by PSA according to the clip) then revealed he’s not exactly in tune with his own cards: