Scoff if you will, but electronic game lovers are loving Topps’ digital trading cards to the tune of one pack sold per second, according to the company.
Topps’ Bunt, a smartphone app introduced last year, has found a legion of fans anxious to use the baseball card concept in a fantasy baseball-like experience. Players add virtual cards, created by Topps designers, to their team.
It’s not enough to make something you can’t touch and call it a ‘card’. The experience of collecting and what you liked about it as a kid is what the company has tried to duplicate with the digital cards, now also available for soccer.
Topps’ digital brand is “exceeding all expectations, as the company has helped bring the fun factor back to card collecting”, according to the web site Inside Mobile Apps.
“We think collectability is something that can exist in the digital environment and doesn’t just need to be physical,” Michael Bramiage, Vice President and General Manager of Digital at Topps told reporter Jon Robinson. “We’ve been looking a lot at what card collecting was like back in the 1950s, 60s, 70s, and even the 80s, before it became a coins and stamps kind of pursuit where people collected due to their future economic value. We really studied why people enjoyed collecting cards, and we’ve been trying to take those lessons and recreate them in a digital sense.”
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