The most popular phrase in the modern trading card industry in 2016 has been ‘print-on-demand’ and on Tuesday, Topps added another element to the concept it first launched at the beginning of the baseball season with its NOW program.
The company’s latest sales vehicle is a collaboration between its digital division and Topps.com that will bring cards from its apps to physical form. Much like Topps NOW, the cards will be available for a limited time and the print run will be based on the number of orders it receives.
The first set, released Tuesday, was priced at $19.99 and included Kris Bryant, Mike Trout, Yoenis Cespedes, Madison Bumgarner, Bryce Harper and David Ortiz.
Until now, the digital creations have been confined to smartphones and tablets where users open virtual packs to collect and play games.
“We are constantly hearing from physical trading card collectors and users of Topps’ apps how great it would be to get printed versions of the digital cards.” said Jeff Heckman, Director of New Product Development and Ecommerce marketplace. “We have taken that feedback to heart and decided to launch Topps Crossover on Topps.com.”
Six card 2016 Topps Crossover sets will be listed every Tuesday and made available for one week. Print runs will be published on Topps.com at the end of the week.
It won’t be just baseball, however. The first set will feature a design from the Topps BUNT App. Additional sets will be created from other Topps apps including its MLS, UFC and WWE partnerships.
Shipping for Topps Crossover cards will be free with the use of the USPS Smartpost option. Set can be ordered only through the Topps website.