Topps Company Brand Manager Zvee Geffen chatted with Bloomberg News this week about the company’s efforts to reach out to young people via its digital trading card initiatives.
He also discusses how Topps worked through the recession as a privately owned company, how the industry has evolved with memorabilia cards and other changes.
“You also see us staying true to the traditional collector, the loyalist who loves the trading cards and loves the tangible impact of opening a card (from a pack),” Geffen says in the interview.
He also discusses a new brand of analytical information Topps is introducing to MLS cards that we’ll likely see more of in the future. Watch the video below. If the video player isn’t visible, click here.