Baseball Factory, the top player development and college recruiting program in the nation, has renewed its partnership with Topps.
Bowman Baseball, the Topps brand focused on baseball’s top prospects, will serve as the official trading card of Baseball Factory. The partnership will provide Topps with access to over 600 events and 35,000 players within the Baseball Factory training and development system. Baseball Factory players are located in all 50 states and range in age from 8 – 18 years old.
Bowman will also serve as the presenting partner for all draft coverage completed by Baseball Factory. This will include draft videos and articles promoted through the Baseball Factory web site. Videos will include a pre-roll commercial from Topps and images of prospects in their Bowman baseball cards.
“As The First Place to Find the Game’s Future Stars, the Bowman brand aligns well with Baseball Factory’s mission of identifying and developing top baseball talent across the country,” said Zvee Geffen, Bowman Baseball Brand Manager at Topps. “Our continued partnership will extend brand awareness and visibility for us both, and open doors for continued growth with baseball’s youth.”
One new feature of the partnership will include a focus on Topps NOW.
As some of the 450 Baseball Factory alumni now playing in the major leagues are featured, the Factory will promote their cards to players, parents and coaches through social media and email. Kris Bryant, Bryce Harper, Francisco Lindor and Anthony Rizzo are just a few of the players who were once part of Baseball Factory.
“The partnership with Topps has been very successful and we are excited to extend the relationship,” said Jason Budden, the Baseball Factory SVP of Partnerships and Brand. “Given the Bowman brand focus on top prospects, and Baseball Factory’s history of working with and developing premier athletes, it is the perfect fit. We look forward to creating new ways to build awareness around Topps and Bowman products, especially in connection with Baseball Factory players, past and present.”
Players will have the opportunity to place their Baseball Factory image in a Bowman card design and display this card on their Baseball Factory player web page. Baseball Factory players will also be able to purchase custom cards through Topps, using Baseball Factory event or other images.