If you bought Todd Gurley rookie cards during the 2016 season, you have faith. Sometimes faith is rewarded.
A torn ACL that ended his college career early pushed his 2015 debut back a few weeks. He struggled for much of 2016 as the Rams limped to a 4-12 record.
Then came the breakout season.
The 2017 version of Todd Gurley saw him pile up 2,093 yards from scrimmage and score 19 touchdowns while being named the NFL’s Offensive Player of the Year. With the Rams now one of the NFL’s most potent offenses, Gurley has become a TD machine and a perennial candidate for the league’s rushing title.
Prices for Gurley rookie cards bottomed out in 2016 as it was still unclear whether he’d become a player worthy of being a top ten draft pick. Those questions now seemingly answered, the market is picking up but most of his early cards, even autographed versions remain relatively inexpensive.
One reason for the relatively lukewarm interest could be the sheer number of products. Topps was still sharing the NFL’s trading card contract with Panini in 2015 so his autograph can be found on a boatload of different cards. As a high draft pick, both companies used him a lot in their products with signed, unsigned and memorabilia cards in abundance.
The highest recorded prices for Gurley rookie cards sold via eBay include $4,100 for his Topps Chrome Superfractor rookie card in November 2015. That same card is being offered now for $5,999. In February 2016, the Chrome Mini Superfactor sold for $2,075 (graded BGS 9.5). Another 1/1, the Panini Contenders Super Bowl Ticket sold in August 2018 for $2,200.
As usual, serial-numbered autograph cards from high-end products carrying the highest grades bring the strongest prices.
Of the more pedestrian autographed rookie cards, prices are still generally under $100. Unsigned rookies and lower end relics can be had for the price of a light lunch.
In a recent 90-day period, the average price for a Gurley-signed rookie card was $146. Only a little over half of those offered on eBay actually sold.
Another factor that could play into his card prices is that Gurley plays for a franchise that moved from a lukewarm St. Louis market to an LA market that has been slow to develop a strong following for the current team. That’s begun to change. Still just 24, Gurley could have several very productive years ahead and if the Rams continue to have success it’s probably only a matter of time for at least some of his on-card rookie autographs to show consistent growth.
You can see a permanent, live list of the ten most watched Todd Gurley rookie card auctions on eBay directly below.