To sports memorabilia collectors, he may have once been known as the "comic book guy" who paid $3 million for Mark McGwire’s 70th home run ball. Even though some still scoff, it got Todd McFarlane the deal he really wanted.
When rounding up the usual suspects to answer the question of who might be buying Barry Bonds’ 756th home run ball, Todd McFarlane’s name is at the top of the list. And yes, he’s interested.
He’s a player in the sports memorabilia business, thanks to his first buying spree in the late 1990s. He invested heavily in balls that later took on a shadowy aura. Maybe he overpaid. But the publicity got a foot in the door to launch a branch of his current business–one that’s become a $50 million-dollar-a-year enterprise that shows no sign of a slowdown.
"There’s times you have to buy yourself into the poker game," he says.
McFarlane shows his baseball collection to CBS News.