The Topps Company has reached a multi-year agreement that extends its global partnership with WWE for licensed trading cards. Topps has featured WWE Superstars since 2005. “We’re excited to see how far we can push the WWE license to bring new and exciting products to fans around the world,” said Topps General Manager and Vice President David Leiner. Specific … [Read more...]
Topps, MLBPA Extend Trading Card License
Four months after announcing an extension of its partnership with Major League Baseball, Topps did the same with the league’s players. The MLBPA and Topps will continue their global trading card partnership. A timeframe wasn’t offered but Topps’ new deal with MLB runs through 2025. “Topps has been a great longtime partner of the MLB Players Association,” said Evan … [Read more...]
Notes: NPR Segment on MLB Authentication; Topps Talk on Squawk Box; Topps & Fallon?
With the World Series opening up Tuesday night, MLB authenticators will get busy tagging anything and everything that's game-used. Even the champagne bottles from the winning team's locker room. The magnitude of the games means there will be heightened interest--and value--in what's used. What happens to most of it is up to the teams. Authenticators generally have a … [Read more...]
Topps: Card Business Not For Sale
Topps officials say the sports and entertainment portion of its business isn’t for sale. At a Q&A session with collectors and dealers Friday evening in Cleveland, David Leiner, the company’s Global General Manager of Sports and Entertainment, said the Topps trading cards we’ve come to know aren’t going anywhere. “The Topps Sports and Entertainment Division is not for … [Read more...]
Topps, MLB Extend Exclusive License Through 2025
A partnership that launched when Mickey Mantle was still an unproven youngster from Commerce, OK will continue for at least seven more years. Major League Baseball and The Topps Company announced what most had expected: an extension of their exclusive global partnership for MLB-licensed trading cards. The new deal will run through 2025. There was no word on … [Read more...]
Notes: Once Unloved, Ruth Ball Will Fetch Big Bucks; Ex-Bills Coach’s Playbooks on eBay
Ignored for decades after being acquired by a 1920s youngster, a Babe Ruth autographed ball is now getting its just due. The signed ball, barely handled since it was acquired in Los Angeles more than 90 years ago, sat in a dingy basement for much of its life, still inside the original box. Now it’s the pick of a litter of Ruth signed balls in the current … [Read more...]
Topps Pondering Company Split, Sale?
The private equity owners of The Topps Company are looking at options for selling to a new buyer, according to a Bloomberg report. The story, published early Monday evening quoted sources "with knowledge of the matter" as saying executives have been meeting with bankers about "strategic options" for Topps, which was founded in 1938. According to Bloomberg's source, one … [Read more...]
Notes: Topps Corporate News; Big $ for Brady RC; Bobblehead Hall Has Home; Joe Louis Arena Sale Set
Topps has combined its North American and International Sports & Entertainment divisions into what it’s calling a “Global Sports & Entertainment” division. David Leiner, currently Topps’ General Manager of North American Sports & Entertainment, has been appointed Global General Manager of the new, combined division and will be responsible for leading and … [Read more...]
Topps Offering Home Run Derby Ticket Promotion
If the idea of watching Aaron Judge or Giancarlo Stanton launching tape measure home runs in person excites you, then a promotion announced Wednesday by Topps will be in your wheelhouse. Topps said it will be giving away 10 pairs of tickets to the Home Run Derby, which will be held July 10 in Miami at Marlins Park as part of the All-Star Game festivities. Stanton won last … [Read more...]
Topps, Baseball Factory Renew Partnership
Baseball Factory, the top player development and college recruiting program in the nation, has renewed its partnership with Topps. Bowman Baseball, the Topps brand focused on baseball’s top prospects, will serve as the official trading card of Baseball Factory. The partnership will provide Topps with access to over 600 events and 35,000 players within the Baseball … [Read more...]