In the fall of 1961, General Foods embarked on the planning and production of a baseball and football trading card promotion unprecedented in the food industry. Beginning with an advertising roll-out campaign in March of 1962, the United States and Canadian Post cereal product lines depicted packages featuring major league baseball and football players. The 200 baseball … [Read more...] about The 1962 JELL-O Baseball Card Set: Wobbles, Gobbles and Bobbles
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Passion for Post: Dan Mabey’s Books are Ultimate Guides to 1960s Post Cereal Cards
We all have our collecting passions. Some of us may consider ourselves well versed on a particular type of material or a specific trading card issue. We pontificate in forums. Answer questions from the less learned. Maybe write an article or two if we have that kind of skill. Only the most devoted do what Dan Mabey did, however. He literally wrote the … [Read more...] about Passion for Post: Dan Mabey’s Books are Ultimate Guides to 1960s Post Cereal Cards
1961 Post Cereal High Grade Find
They were printed on cardboard, shipped to grocery stores, shuffled into carts and wound up on the breakfast table of families who weren't really that concerned about the box itself. Only that it had cereal inside. Post's four-year early 1960s run of baseball cards has thus produced thousands of lower grade examples that have settled into collections across North … [Read more...] about 1961 Post Cereal High Grade Find
Mickey Mantle for Post Cereal
Grab a carton of milk and hop aboard the time machine to the early 1960s when Post Cereal tradin' cards are brand new, kids! 1960s Post Cereal cards on eBay … [Read more...] about Mickey Mantle for Post Cereal