Even in the Cereal Capital of the World, there had never been a promotion quite like it. Sure, Wheaties had used its boxes to portray individual players in the 1930s-- and even a mini set of rather unexciting cards meant to be cut from the back in 1952-- but the 1961 Post Cereal baseball card set was a massive undertaking. For three years, in fact, Post was a … [Read more...]
Why Baseball Cards Came Out a Tad Later in 1964
Think "Topps" and most people think baseball but the truth is, the trading card side of the business always been about pop culture. If it's entertainment or sports and people talk about it or like to collect it, the company is interested. If it'll sell and the licensing is right, it's a candidate for the company's cards, both physical and digital. … [Read more...]
Notes: Post Cereal’s 1961 Newspaper Apology for “Goof” on Baseball Card Set
If you've ever collected 1961 Post Cereal baseball cards, you know there's a curious error/variation across the set. When the Washington Senators moved to Minnesota, it sent Post into a bit of a scramble. Someone thought they'd be called the "Minneapolis Senators" and so cards found on millions of boxes of cereal that spring and summer carried "Minneapolis" on the front … [Read more...]
New 1960 Post Cereal Variation Uncovered
Nearly 59 years after they showed up on the backs of Post Cereal boxes and launched a four-year run of pro sports-related promotions, a variation has been discovered in the 1960 Post Cereal set. Avid collectors who specialize in the company’s sets tell us you’ll need one more card to complete a master set of the oversized, “wood grain” border sets that took up the back panel … [Read more...]
New Book is a Must-Have Handbook for 1962 Post Cereal Football Set
It was a one and done set tucked into the holy trinity of food issue sets from the 1960s and 70s. While Kellogg’s and Hostess enjoyed multi-year runs in the latter decade and Post Cereal’s baseball sets are an icon to those who love the early 60s, the Post football set came and went over the course of several weeks in the autumn of 1962. Today, though, the set is … [Read more...]
Notes: Ruth, Cobb Bats Coming to Auction; Red Berenson Selling; MLS Cards on Post Cereals
Two of the best known Babe Ruth and Ty Cobb game model bats will hit the auction block in a couple of weeks. Both rank among the top bats of the two baseball icons that have been offered at auction in recent years. Mile High Card Company says it will be offering a bat dating to use by Babe Ruth in the 1929-30 era and another swung by Ty Cobb more than a century … [Read more...]
Unfolded 1962 Mickey Mantle Box Sends Author on JELL-O Journey
Below is an excerpt from the newly published book on CD “Never Cheaper By the Dozen” by collector Brian Powell. Some of the photos come from the SC Daily archives. The grandest of conventions, which ran several times a year for many years, was held at the George Washington Motor Lodge in Willow Grove, Pennsylvania. The show was so important of an event to find … [Read more...]
Unopened Product Bonanza at Collect Auctions
The last hurrah for such a source is unopened product. With each cello pack, vending box or case that is opened, there are hopes and dreams of mint or gem mint gradeable cards inside, which are bringing a premium on the secondary market. A hurdle to overcome is finding sources for unopened product. Collect Auctions is offering more than 50 different unopened lots in its … [Read more...]
Vintage Buy of the Week: Cards Avoid Dumpster, Head for Auction
There are still people out there who aren’t sure old baseball cards are worth saving. Maybe it’s the multitude of stories in the mainstream media lamenting the “death of baseball cards” as they reference the infamous era of the late 1980s and early 90s. Whatever the case, one Canadian man resisted the urge to pitch an old box of cards he’d collected as a youngster in the … [Read more...]
The 1962 JELL-O Baseball Card Set: Wobbles, Gobbles and Bobbles
In the fall of 1961, General Foods embarked on the planning and production of a baseball and football trading card promotion unprecedented in the food industry. Beginning with an advertising roll-out campaign in March of 1962, the United States and Canadian Post cereal product lines depicted packages featuring major league baseball and football players. The 200 baseball … [Read more...]