Victor Shaffer, who ran the company that began changing the sports trading card in the mid-1990s, has plenty of advice for card companies, dealers and others trying to earn the business of youngsters. Shaffer, EVP at Cartamundi USA and the one-time founder/CEO of the Press Pass trading card company, presented a 60-minute keynote address April 14 at The Industry Summit in Las … [Read more...] about Shaffer: Marketing to Kids an Industry Must
Kevin
Q&A With Mint Condition Author Dave Jamieson
A lot of books have been written about baseball cards. How did you get a publisher interested and what was that process like? DJ: The book came about in an unusual way. It was actually the idea of my terrific editor at Grove/Atlantic, Jamison Stoltz, to write a popular history of baseball cards. Jamison (who, yes, shares a very similar name with me) had read a piece I’d … [Read more...] about Q&A With Mint Condition Author Dave Jamieson