The ties between Wheaties and baseball were strong during the 1930s and 40s. Quaker had Babe Ruth but the "Breakfast of Champions" signed a roster full of great players to endorsement deals. In 1940, Johnny Mize of the St. Louis Cardinals was their promotional pick. A rare original image from the promotional photo session that kicked off the deal is the RMY … [Read more...] about Photo of the Day: “Hi, Johnny Mize for Wheaties”
Johnny Mize
1930s and 1940s Brought Merging of Baseball and Gasoline
Tobacco and candy companies dominated the baseball scene in the early 1900s. But as the century went on, other types of businesses began to recognize the popularity of baseball cards. One of those was the gasoline industry, which began a push with baseball issues in the 1930s and 1940s. Here are some of the more well-known issues that came out of the partnership between the … [Read more...] about 1930s and 1940s Brought Merging of Baseball and Gasoline
Louisville Slugger Museum Auction Set for November
The annual live auction at the Louisville Slugger Museum and Factory returns next month with over 400 lots of historic baseball memorabilia in this year’s catalog. Hunt Auctions will once again conduct the sale, with an appraisal fair scheduled for the days leading up to the auction. “We are honored and excited to continue our long standing partnership with the Louisville … [Read more...] about Louisville Slugger Museum Auction Set for November
Panini-CMG Deal Will Put Old Hall of Famers in Upcoming Products
Panini America has signed a trading card agreement with CMG Worldwide, giving it the right to utilize the names and images of a group of deceased baseball legends whose licensing rights belong to the agency. The deal, effective immediately, gives Panini America rights to incorporate cards featuring Shoeless Joe Jackson, Jim Thorpe, Jackie Robinson, Jimmie Foxx, Johnny Mize, … [Read more...] about Panini-CMG Deal Will Put Old Hall of Famers in Upcoming Products
2010 National Chicle Baseball Short Print List Revealed
Yes, Virginia there are 2010 National Chicle Baseball short prints. Topps says cards #276-329 in the recently released baseball product are short printed and can be found at the rate in one of every four packs. The short printed cards are part of three unique subsets: Retired Stars Revisited, Vintage Veterans and Rookie Renditions. The all-painted Topps Chicle … [Read more...] about 2010 National Chicle Baseball Short Print List Revealed