For card companies, one must always strike a balance between creating products so collectors build up brand loyalty. Back in the day, one of Fleer's biggest issues was they would switch the parent from Ultra to Flair or Fleer or vice versa. Although at the time we were always informed that would increase collector interest, I always argued changing those names prevented … [Read more...] about 2013 Topps Mini Baseball Review: Exclusives Aimed at Widening Market
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2011 Topps Finest Baseball Box Review
by Rich Klein A couple of weeks ago in reviewing the 2011 Finest Football product we discussed the nearly two decades history of the Finest brand. In recent years, as we have discussed, Topps has evolved the Finest brand into one which can be sold on several levels. The hobby product can be sold on the pack level in stores (as long as the store ensures no searching), the … [Read more...] about 2011 Topps Finest Baseball Box Review
2010 Topps Finest Baseball Review
It's hard to believe that the arrival of 2010 Topps Finest baseball means it's been 17 years since the brand first entered the marketplace. Finest was the Product of the Year in 1993 and was the first super-premium set created by Topps. One of the keys to the amazing popularity was that many dealers did math with the published production numbers and decided that a mere 241 … [Read more...] about 2010 Topps Finest Baseball Review
2009 Allen & Ginter Short Print List Unveiled
Topps has revealed its list of short printed autograph cards--and other quirks--inside its newly-released Allen & Ginter set. … [Read more...] about 2009 Allen & Ginter Short Print List Unveiled