Upper Deck's National Hockey Card Day is no longer a Canadian exclusive. The program aimed primarily at bringing new collectors into the market, began in 2009 and has been successful for retailers north of the border. Now, the company is extending it to the U.S. Scheduled to take place on February 11, the day before the NHL's 'Hockey Day in America' promotion, customers who … [Read more...] about Upper Deck Bringing National Hockey Card Day to U.S. Shops
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NHL Rookie Showcase is Where Rookie Cards Are Born
Continuing on the legacy of an event that began last year, the NHLPA is playing host to 23 of the NHL’s top rookie prospects for the 2010 NHLPA Rookie Showcase, held in Toronto. Beginning on Wednesday morning at the MasterCard Centre in Etobicoke, ON, Upper Deck and Panini, the official trading card partners of the NHLPA, gathered gathering footage of some of this … [Read more...] about NHL Rookie Showcase is Where Rookie Cards Are Born
In the Game Soldiers On Without NHL Blessing
Upper Deck maintains its NHL trading card license, although the company will now have to share the right to make hockey cards with fast-rising Panini America. The NHL's decision to open its trading card business to more than one company after this season is what In the Game was hoping for, but the end result is keeping them on the bench again. In the Game isn't well-known … [Read more...] about In the Game Soldiers On Without NHL Blessing