The Topps Company is setting up a development studio in Orlando, FL to expand its digital interactive presence. Topps, with headquarters in New York, has poured millions into its new apps as it looks for ways to increase revenue and has been advertising on LinkedIn for software engineers, user interface engineers, digital artists and quality assurance testers for the … [Read more...] about Confirmed: Topps Expanding Digital Efforts in Florida
Topps says users of its BUNT app have collected more than 150 million digital baseball cards since the product’s launch in 2012. The company released some sales figures Monday as part of an Opening Day promotional push for the 2015 version of the app. Topps says it will also make use of some its archive photos from past years by creating high-definition, digital card … [Read more...] about Topps: More Than 2 Million Registered BUNT Players
It’s a digital world and those who collect PSA graded cards now have a new way to show their collection to anyone, anywhere. PSA is now offering users of its Set Registry the option to put images of their graded cards into a virtual album and share it online. The company has launched the PSA Digital Card Album, designed to look like a traditional trading card binder. The … [Read more...] about PSA Launches Online Card ‘Album’ for Registry Sets
Topps is adding more help to its growing digital business with the addition of a former Madden NFL executive. The company announced Wednesday that Jeremy Strauser has been hired as General Manager of Digital. Michael Brandstaedter, President and COO, says the move is part of Topps’ “continuing focus to expand and invest in its digital division.” Strauser will lead … [Read more...] about New Hire Announced as Topps Plans Digital Expansion
The Dallas Cowboys have hired an archivist to organize and catalog the physical history of the franchise. Joshua Thorn, a 31-year-old Cowboys fan from Philadelphia left a similar job at Campbell Soup and now works for the team. Thorn told the Dallas Morning News he’s found a treasure trove of memorabilia including game-worn jerseys, player contracts, film of the team’s … [Read more...] about Notes: Cowboys Treasures, Topps’ Digital Efforts, Babe’s Bat Knob
It's been nearly seven years since Topps changed hands, a $385 million deal that put the company in the control of Madison Dearborn Partners and Tornante Company. Much has changed since then and if the company were to be sold again, the discussion would be about much more than cardboard and candy. The rise of digital products and the continuing concern over the youth market … [Read more...] about What’s Ahead for Topps’ Ownership?