As we head toward the final quarter of 2023, it’s worth noting that one of the most ambitious sports trading card promotions had just come to an end 60 years ago. Post Cereal’s decision to use baseball cards—and at least for one year, football cards--to hook kids on the brand had turned into a three-year campaign that wrapped up in the summer of ‘63. It … [Read more...] about Newspapers Reveal Extent of Massive 1960s Post Cereal/Jell-O Sports Card Promotion
1962 Post Cereal football set
Boyhood Heroes and Autograph Books: The Day That Gave Birth to Paul Hornung’s 1962 Post Cereal Card
Sixty years ago Post cereal produced a football set of “200 Top Stars,” an advertising slogan that has measured up to what was seemingly hyperbole in 1962 by including 42 cards of players who would one day enter the Pro Football Hall of Fame. Among the big names included in the set are Jim Brown, Johnny Unitas, Bart Starr, Bob Lilly, Mike Ditka, Fran Tarkenton, Jim … [Read more...] about Boyhood Heroes and Autograph Books: The Day That Gave Birth to Paul Hornung’s 1962 Post Cereal Card
New 1960 Post Cereal Variation Uncovered
Nearly 59 years after they showed up on the backs of Post Cereal boxes and launched a four-year run of pro sports-related promotions, a variation has been discovered in the 1960 Post Cereal set. Avid collectors who specialize in the company’s sets tell us you’ll need one more card to complete a master set of the oversized, “wood grain” border sets that took up the back panel … [Read more...] about New 1960 Post Cereal Variation Uncovered
New Book is a Must-Have Handbook for 1962 Post Cereal Football Set
It was a one and done set tucked into the holy trinity of food issue sets from the 1960s and 70s. While Kellogg’s and Hostess enjoyed multi-year runs in the latter decade and Post Cereal’s baseball sets are an icon to those who love the early 60s, the Post football set came and went over the course of several weeks in the autumn of 1962. Today, though, the set is … [Read more...] about New Book is a Must-Have Handbook for 1962 Post Cereal Football Set