As we head toward the final quarter of 2023, it’s worth noting that one of the most ambitious sports trading card promotions had just come to an end 60 years ago. Post Cereal’s decision to use baseball cards—and at least for one year, football cards--to hook kids on the brand had turned into a three-year campaign that wrapped up in the summer of ‘63. It … [Read more...] about Newspapers Reveal Extent of Massive 1960s Post Cereal/Jell-O Sports Card Promotion
1961 Post Cereal
Battle Creek Newspaper Touted Dawn of Post Cereal Baseball Cards
Even in the Cereal Capital of the World, there had never been a promotion quite like it. Sure, Wheaties had used its boxes to portray individual players in the 1930s-- and even a mini set of rather unexciting cards meant to be cut from the back in 1952-- but the 1961 Post Cereal baseball card set was a massive undertaking. For three years, in fact, Post was a … [Read more...] about Battle Creek Newspaper Touted Dawn of Post Cereal Baseball Cards
Notes: Post Cereal’s 1961 Newspaper Apology for “Goof” on Baseball Card Set
If you've ever collected 1961 Post Cereal baseball cards, you know there's a curious error/variation across the set. When the Washington Senators moved to Minnesota, it sent Post into a bit of a scramble. Someone thought they'd be called the "Minneapolis Senators" and so cards found on millions of boxes of cereal that spring and summer carried "Minneapolis" on the front … [Read more...] about Notes: Post Cereal’s 1961 Newspaper Apology for “Goof” on Baseball Card Set