Taco Bell’s ‘Steal a Base, Steal a Taco’ promotion is back for the World Series but this year’s promotion has something of interest to card collectors. The fast food giant has partnered with Topps for a small set of cards that will be available beginning October 23. There is a bit of a catch, though.
For the last six years, Taco Bell has handed out free tacos nationwide as long as someone steals a base in the World Series. It’s apparently been a big hit and now there’s a baseball card tie-in that should give the baseball card market a national publicity boost.
The trading card set that will be handed out at restaurants will include the six “Taco Heroes” who’ve triggered the free food by stealing the first base in the series. Here’s the catch: The six Topps cards will be available only in local restaurants around the ballparks hosting the World Series beginning with Game One on October 23, and the only way to get them is to buy a special baseball cap that’s also part of the promotion. The pack will include six Taco Hero cards each with their own exclusive imagery and stats.
Images of the individual cards aren’t available yet but you can get an idea of what they look like through the promotional photo posted here.
The 2018 World Series begins with Game One on October 23 and will at least run through a Game Four on October 27, and at most a Game Seven on October 31, if necessary. Once the first base is stolen, fans can get a free Doritos Locos Taco on Thursday, November 1 from 2 PM to 6 PM (local time) at all participating U.S. Taco Bell locations, while supplies last.