Living in the past is a good thing when it comes to baseball collectibles.
That is what San Francisco-based Super7, a company that specializes in toys and pop culture, is doing as it launches its Supersports line of action figures. The company’s ReAction MLB figures, which debuted at the New York Toy Fair earlier last month, is a throwback honoring baseball greats of yesterday, while its Bullpen Buggies and Mascots products will appeal to younger collectors. Super7’s Pintrill brand will sport enamel pins of players, mascots and some of baseball’s greatest moments.
Supersports is introducing its new line after securing a licensing agreement with Major League Baseball on March 7. The ReAction figures will stand 3¾ inches high, and the Classic All-Stars line will include iconic stars like Jackie Robinson, Mickey Mantle, Willie Mays, Yogi Berra, Joe DiMaggio, Ted Williams, Roy Campanella, Carl Yastrzemski, Juan Marichal, Orlando Cepeda and Carlton Fisk.
Super7’s SuperSports line also includes current all-stars like Buster Posey and Madison Bumgarner.
Mascots will include Mr. Met, the Philly Phanatic and the Crazy Crab from the 1984 San Francisco Giants. Bullpen Buggies will be a diecast product showcasing some of the classic bullpen carts used by major league teams.
Brian Flynn, who founded Super7 in 2001, collected baseball cards as a kid and wanted to create the same buzz he got when he began opening packs of baseball cards during the late 1970s.
“Growing up, the first thing I ever collected was baseball cards,” Flynn said. “When I was 7 years old, my uncle sent me a complete box of 1978 Topps baseball cards for Christmas. I opened every pack and sorted them by team, and then by number, and then back by team, and number and so on for months.
“I loved these baseball cards, and I want to bring that same emotion back to the figures and packaging we are making for our SuperSports line of baseball figures. Something that brings you back in time, brings you a bit of unexpected joy and brings a smile to your face.”
The Super7 website reflects that nostalgia, noting that “We grew up with giant monsters, comic books, punk, science fiction, skateboarding, robots & rebellion. No one made what we wanted. So, we made it ourselves.”
Super7 has licenses to products from Masters of the Universe, G.I. Joe, Alien, Ghosts ’N Goblins, Misfits, Hellboy, Planet of the Apes, Mega Man, Robotech, Iron Maiden and Legends of Lucha Libre.
Super7 actually started as a side project for Flynn, who also founded Hybrid-Design in 2001. In addition to collecting baseball cards, Flynn also enjoyed collecting vintage Japanese Kaiju toys and put out 15 issues of Super7 magazine beginning in October 2002. Articles in that inaugural issue included “The First Godzilla,” by Flynn and Mike Johnson, “Nitto and Gamera: A History,” and “Astro Mu.”
Super7 was the natural outlet for Flynn’s creative instincts, and adding baseball is another way to expand his reach in the retail toys and collectibles industries.
“Our aim is to tell the history of the game in a fun and different way,” Bart Silbermann, Super7’s director of sports and licensing stated. “I have been involved with MLB licensing for 20-plus years, but I’ve never seen such a creative collection.
“It feels like stuff we had as kids, but all of it is brand new.”