You won’t believe how serious the woman who owns the rights to the Super Bowl Shuffle song/video is about unauthorized use of the now-vintage recording. Try $1,000 per second serious.
Julia Meyer is a fiesty widow of 49. She was married to Dick Meyer, creator of the Super Bowl Shuffle video that captured the essence (I guess) of the 1985-86 Chicago Bears.
To many football memorabilia enthusiasts it’s a kitschy collector’s item. To her, it’s serious business. Unless you’re a charity, don’t even think about using the song. She’ll hunt you down like a dog and if you take her on, you’re taking on her hotshot Chicago lawyer who will think nothing of suing the pants off you.
Oh sure, you can buy the rights to it. Show the whole thing. Just make sure you’ve got plenty of equity in the homestead.
And if one "Shuffle" wasn’t bad enough, she’s apparently thinking about creating a new one for this year’s team. But it’s all very hush-hush. Walter Payton may be rolling over in his grave.